Privacy Policy

Last updated: 30 September 2026

Rico Rally is operated by M V Events Ltd.

We take your privacy seriously and only collect and use personal information where we have a legitimate reason to do so.

If you have any questions about how we use your personal information, please contact:

Email: rob@ricorally.co.uk

Information we collect

Depending on how you use our website or services, we may collect information including:

  • your name;
  • email address;
  • telephone number;
  • postal address;
  • details provided when you enquire about or book a Rico Rally road trip;
  • vehicle details, including registration number where required;
  • details of other people included in your booking;
  • dietary, accessibility or other requirements that you choose to provide;
  • payment and transaction information;
  • correspondence between you and Rico Rally;
  • information you provide when joining our mailing list; and
  • technical information about your use of our website, such as your IP address, browser and device information and website usage data.

How we use your information

We use personal information to:

  • respond to enquiries;
  • administer and manage bookings;
  • provide the road trips and services you have booked;
  • communicate important information about an event or booking;
  • take and record payments;
  • maintain accounting and business records;
  • deal with queries, complaints or disputes;
  • improve our website and services;
  • monitor website performance and usage; and
  • send marketing communications where you have agreed to receive them or where we are otherwise permitted to do so by law.

Our lawful basis for using your information

Depending on the circumstances, we process personal information because:

  • it is necessary to take steps at your request before entering into a contract or to fulfil our contract with you;
  • we have a legal obligation, for example to retain accounting and tax records;
  • it is in our legitimate interests to operate, manage and improve Rico Rally and communicate with our customers, where those interests do not override your rights; or
  • you have given us your consent, for example for certain marketing activities or non-essential website cookies.

Where you provide dietary, allergy, intolerance or accessibility information that may amount to special-category personal data, we use it only where necessary to make appropriate arrangements for your trip. Where required, we rely on your explicit consent to process and share that information with the relevant hotels, restaurants or other suppliers.

Payments

Online payments may be processed for us by third-party payment providers such as Stripe.

Payment providers process payment information in accordance with their own privacy and security arrangements. We do not normally receive or store your complete payment-card details.

Mailing list and marketing

If you subscribe to our mailing list, we may use your name and email address to send you news about Rico Rally, forthcoming road trips and related information.

You can unsubscribe from marketing emails at any time using the unsubscribe option in the email or by contacting rob@ricorally.co.uk.

Website analytics, cookies and embedded content

Our website may use cookies and similar technologies to operate correctly and to help us understand how visitors use the site.

We may use services provided by third parties, including Google, and may display content from social-media platforms such as Instagram. These services may collect information about your device or interaction with their content.

Non-essential cookies and similar technologies will only be used where the required consent has been obtained.

You can accept or reject non-essential cookies through the cookie controls on our website.

Who we share information with

We may share personal information where necessary with organisations that help us provide our services, including:

  • website and IT service providers;
  • payment processors;
  • email and communications providers;
  • hotels and other suppliers involved in delivering a booked road trip;
  • professional advisers such as accountants;
  • analytics and website service providers; and
  • government, regulatory or law-enforcement bodies where we are legally required to do so.

We only provide information that is reasonably necessary for the relevant purpose.

We do not sell your personal information.

Information processed outside the UK

Some of the organisations providing services to us may process information outside the UK.

Where personal information is transferred internationally, we expect appropriate safeguards to be used in accordance with UK data-protection law.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, accounting and business obligations.

For example:

  • booking and accounting records will generally be retained for the period required for tax and accounting purposes;
  • enquiry and correspondence records will be retained for as long as reasonably necessary to deal with the enquiry and any subsequent issues;
  • marketing information will normally be retained until you unsubscribe or ask us to stop using it; and
  • sensitive information provided for a particular trip will not be retained longer than reasonably necessary for that purpose unless there is another lawful reason for keeping it.

Your rights

Depending on the circumstances, you may have the right to:

  • ask for a copy of the personal information we hold about you;
  • ask us to correct inaccurate information;
  • ask us to delete your information;
  • ask us to restrict how we use your information;
  • object to certain uses of your information;
  • receive certain information in a portable format; and
  • withdraw consent where our use of your information is based on consent.

You have the right to object to our use of your personal information for direct marketing at any time.

To exercise any of these rights, contact rob@ricorally.co.uk.

Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve them.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data-protection regulator.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our website, services or legal requirements. The latest version will always be published on this page.